Digital Marketing Analyst

Job Title: Digital Marketing Analyst
Location: London / Hybrid
Full time 37.5 hours per week
Permanent
Salary: Competitive with a range of exceptional benefits

We’re looking for a Digital Marketing Analyst to join our Digital Marketing, CRM team based in London.

The digital marketing, CRM and data team are pivotal in the delivery of our business strategy by leading and developing HCA UK’s digital and online work. This covers numerous areas including increasing HCA UK’s digital maturity, conceptualizing, and delivering on our content strategy as well as our online engagement culture and practices.

It’s an exciting time to join the Digital team, having established our next five-year business strategy, our team is underway turning that strategy into an effective program of digital work. This role contributes greatly to our patient experience and overall perception as the UK largest private healthcare provider.

We are seeking a skilled email and digital performance professional to join us. As a Digital Marketing Analyst, you’ll be responsible for analysing online marketing campaigns, with a particular focus on our email and SMS campaigns. 

This role requires a deep understanding of email campaigns and metrics.

Above all else, we’re committed to the care and improvement of human life. It’s this guiding vision that influences everything we do at HCA UK. From the CEO to the colleagues on the floor we all have a part to play in delivering exceptional care to our patients. Other’s may think this is just a role in our Digital Marketing, CRM team but to us, you’ll be part of a wider team with a unique sense of purpose, one that helps improve lives on a daily basis.

What you’ll do:

• Analyse and interpret complex data sets using tools like Power BI, Excel, and Looker Studio.
• Monitor and report on key metrics derived from our omnichannel digital platform, Dotdigital, as well as Google Analytics 4 (GA4); identifying trends, customer behaviour, and areas for improvement.
• Understanding and experience with SMS marketing campaigns and metrics measured against them
• Use SQL and other programming language to manipulate data
• Collaborate with CRM and email marketing colleagues to report on campaign outcomes, how they can be improved and suggest optimisations.
• Perform data-driven analysis to measure the performance of digital marketing efforts, including focusing on email and SMS marketing
• Build and maintain dashboards for tracking KPIs, ensuring real-time visibility into marketing performance and customer insights.
• Generate reports and dashboards that provide insights into campaign and marketing channel performance and communicate findings to key stakeholders, working closely with email campaign manager

What you’ll bring:

• Proven experience in data analytics for digital marketing
• Proven experience analysing data derived from email campaigns
• Bachelors/master’s degree in data analytics/business analytics/marketing analytics preferred
• Previous experience using Dotdigital a big plus
• Understanding of Google Analytics 4 (GA4) and its application in measuring
• Understanding of Microsoft Dynamics 365 – experience preferred
• Knowledge of Google sheets
• Google Marketing Platform – good knowledge
• Advanced Excel skills (Pivot tables, Data Visualization, VLOOKUP, SUMIF, etc.), and a familiarity with SQL.
• Familiarity with Python or R for data analysis is a plus.
• Excellent communication, interpersonal, time management and organizational skills, as well as the ability to work in a fast paced, dynamic environment.

Why HCA UK?

Originally founded over 50 years ago by Dr Thomas Frist, HCA has gone on to become one of the world’s leading healthcare providers. In the UK, we’re one of the largest providers of privately funded healthcare and have invested over £500 million in the latest treatments, technology, techniques, medication and facilities. Being part of a large multisite, established healthcare group we can offer you unrivalled opportunities for career progression through internal and external courses, as well as working conditions that prioritise both your mental and physical wellbeing. 

By caring for our employees, we empower them to provide exceptional care for our patients. That’s why we offer a host of flexible benefits that reflect the invaluable contribution they make every day. As a Digital Marketing Analyst, you’ll be eligible for:

• 25 days holiday each year (plus bank holidays) increasing with service, with option to buy or sell leave to suit you
• Private Healthcare Insurance for treatment at our leading hospitals
• Private pension contribution which increases with length of service
• Season Ticket Loan and Cycle to Work scheme
• Group Life Assurance from day one
• Critical illness cover
• Enhanced Maternity and Paternity pay
• Corporate staff discount for all facilities including Maternity packages at The Portland
• Comprehensive range of flexible health, protection and lifestyle benefits to suit you
• Discounts with over 800 major retailers

Diversity and Inclusion

Patients first. Colleagues always. That’s the guiding philosophy behind our approach to Diversity, Equity, Inclusion and Belonging. We believe healthcare is built on a foundation of inclusion, compassion and respect for our patients and for each other. By working together with our colleagues we’re creating a truly inclusive environment, where individual differences are celebrated, and everyone can achieve their potential.

We believe everyone should feel comfortable to bring their full self to work and be afforded the same opportunities. That’s why we’re happy to discuss flexible working arrangements to suit your needs as well as offer reasonable adjustments throughout our recruitment process, and in the workplace, to anyone that needs them.